I’m an operations consultant. I help owners of print, embroidery, workwear and promotional merchandise businesses fix the systems that are holding them back. Start with a Clarity Audit: a day inside your business, six areas followed from start to finish, and within five working days a written plan that tells you what’s broken, what it’s costing you, which software actually fits how you work, and what to fix first. That’s the penny drop: you finally see what’s happening, why, and what to do about it.
The plan is yours to act on, with me or without me. I’ve spent 25 years inside print, embroidery, workwear and promotional merchandise businesses, so I can usually second-guess your problems before you’ve finished describing them. Plain English. No jargon. No vendor agenda.
If I spent a day in your business looking at your systems, your processes, and your technology, how confident are you that I wouldn't find anything costing you money you don't know about?
These are the numbers I see in businesses like yours most weeks. Not hypothetical, and not worst case. Just the quiet cost of systems that don’t talk to each other.
3–6hrs a week
Lost to manual re-keying between systems that don’t talk to each other
Re-keying
2–4hrs a week
Spent on manual invoicing and reconciliation
Finance
3–5per cent
Of inbound stock at risk where inventory is disconnected
Inventory
1–3per cent
Of orders affected by picking and despatch errors
Despatch
How I help
A day on site, a written plan, then as much or as little as you need.
Four services. Each one stands on its own, and each is a natural next step from the one before it. Almost everyone starts with a Clarity Audit, because until somebody has followed your processes from start to finish, everything after that is guesswork.
The route
Four services, each a natural next step from the one before.
What the audit gives you
CA-01Written report
RM-01Roadmap
on site, day one
01 · Start here
Clarity Audit
On-site audit and written plan, six areas followed start to finish
Independent vendor brief, procurement and project oversight
03
Transform
ERP, eCommerce and process redesign, run as one programme
04 · Fractional CTO
Retained
Monthly leadership, roadmap ownership, a direct line to me
decodedops.co.uk · DO-ART-1008 · Rev 01
3×
Decoded Ops · Clarity Audit · the guarantee
Three times the fee, or you don’t pay it.
If the report doesn’t identify at least three times the fee in recoverable cost or lost revenue, it’s refunded in full. No conditions. No questions.
What you notice on the day
Three things you notice on the day I’m on site.
01 · Translation
I say it back to you clearly.
I take what you’re trying to convey (often half-formed, vague, hard to articulate) and reflect it back as a solution or a clear path forward. Business owners feel understood in a way they often haven’t been before.
02 · Problem solving
When you tell me the system can’t do that.
That’s usually where the conversation starts rather than where it stops. I find a different way, connecting things that were never designed to connect, or reframing the problem so the tool you already own handles it differently.
03 · Facilitation
People adopt what they helped build.
In a mixed group of directors, warehouse staff and office teams, I ask the question that makes everyone stop. They adopt the result because they built it. That’s how change actually sticks.
Measure · DO-ART-917
Nobody retypes a supplier spreadsheet.
Hanicks. One import pipeline, run to a schedule, doing a job that used to be done by hand every time a supplier changed a range. Not projected and not modelled. This is what actually happened.
Works · at Hanicks
Forty suppliers. One catalogue.
Every supplier feed brought into one place, and matched to its supplier before anyone has to touch it.
Live system, September 2026
decodedops.co.uk · DO-ART-917 · Rev 01
Catalogue › OverviewHANICKS
Catalogue overview
Every supplier feed, brought into one catalogue
Products brought in
317,812
from supplier feeds
Matched automatically
154,518
to a supplier, before anyone had to touch them
Active suppliers
40
feeding in
Supplier matching154,518 of 317,812
Stock records with a bin location77%
Supplier feeds40 active
Supplier AProduct and stockIMPORTED
Supplier BProduct and stockIMPORTED
Supplier CStockIMPORTED
+ 37 more active suppliers
Same approach at Case study 02, real production numbers: 17 supplier feeds automated, and a projected saving of 20 to 40 hours a week.
Where the software came from
I didn’t set out to build software.
I kept meeting the same gap in businesses I was already fixing as an operations consultant. The platform was usually right. It just would not do one particular job, and nothing on the market closed that gap at a price a business this size could justify. So I built the thing that did.
Because it was built by someone who does the process work, the Process Register and the SOPs are built in rather than bolted on. That is the Decoded Method running inside the software instead of sitting in a folder nobody opens.
What that looks like at full stretch
Disclosure
Eternal Fitness is my wife’s business, so it isn’t an arm’s length client reference and I won’t pretend otherwise. It’s here because it is the clearest example of how far this goes, and because there was nowhere to hide if it didn’t work.
Multiple systems consolidated into one operations hub.
Every procedure and process documented.
The mundane but important work automated.
A business that can scale online and offline without adding admin to do it.
