Hanicks sells heating spares. It isn't decorated goods, but it's the same problem underneath: a big catalogue arriving from lots of suppliers in different formats, which has to be clean and current on every channel it sells through. This is an ERP implementation that took a different route.
Not projected. Not modelled. What's actually in the system.
Catalogue figures from the live system, September 2026.
Case study 01 · the live catalogue
Not projected. Not modelled.
Six figures, read straight off the system the business runs on. Nothing here is a
forecast.
Live system, September 2026
decodedops.co.uk · DO-ART-951 · Rev 01
Catalogue › OverviewHANICKS
Catalogue overview
Every supplier feed, brought into one catalogue
Brought in
317,812
products from supplier feeds
Matched automatically
154,518
before anyone touched them
Active suppliers
40
feeding in, 89 on file
Stock-take reconciliation
2,872
new products, 28 new suppliers
Amazon listings
3,844
re-optimised ahead of a deadline
Binned
77%
of stock records, and climbing
Stock records with a bin location77%
Unmatched productsOn a visible list, worked through, not hiddenOPEN LIST
The numbers
Not projected. Not modelled. What's actually in the system.
317,812
products brought in from supplier feeds
154,518
matched to a supplier automatically, before anyone had to touch them
40
active suppliers feeding in (89 on file)
2,872
new products and 28 new suppliers found in a stock-take reconciliation
3,844
Amazon listings re-optimised ahead of a title-format deadline
77%
of stock records now have a bin location, and climbing
Catalogue figures from the live system, September 2026.
The situation before
Product data was spread across supplier feeds with no consistent SKU, and no reliable way of knowing what was actually in stock or where it was. The business needed a proper ERP, but going into an ERP implementation with messy data would have meant paying to migrate the mess.
What was done
The work started with the data, not the platform. I built what is now Decoded Works to bring in every supplier catalogue, match it against what Hanicks actually sells, and keep it clean and current across their channels.
The off-the-shelf ERP they'd originally chosen stalled on its own terms, nothing to do with the data work, which kept running throughout. So rather than start again with another off-the-shelf system, Decoded Works became the ERP. Their marketplace listings on Amazon, eBay and OnBuy are now linked to it, and a new website is being built on top of the same data.
What's still in progress
The catalogue is still being worked through. Unmatched products sit on a visible list rather than being hidden, and the warehouse is being binned and labelled as we go. The new website goes live later this year.
Related
Relevant sectors and problems
Sector
Labels & packaging
Supplier feed ingestion and catalogue maintenance across channels: the same data challenge this case study addresses.